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1. 
Cover image for The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
by 
De Canha, Justin D. C.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The feasibility of crisis management : a study of consumer perception and its impact on crisis
Available: Copies:
2. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
Available: Copies:
3. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
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4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
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5. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
Available: Copies:
6. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
Available: Copies:
7. 
Cover image for Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
8. 
Cover image for The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
by 
Desforges, Toby.
Format: 
Books
Publication Date 
2013
Excerpt: 
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent
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9. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
10. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
11. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
12. 
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Affinity Advertising and Publishing.
(6)
Lindström, Martin, 1970-
(3)
Armstrong, Gary (Gary M.), author.
(2)
Independent Institute of Education. Vega School.
(2)
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Brand name products.
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Consumer behavior.
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Branding (Marketing)
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Brand name products -- South Africa.
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Consumers' preferences -- South Africa.
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