A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study