establishing brand positioning and values -- Ch. 2. Customer-based brand equity -- Ch. 3. Brand positioning

Market-based management : strategies for growing customer value and profitability / Best, Roger J.

"Objects of Virtue explores the multiple meanings and values of the objects with which powerful

-- The perfect balance -- The unrealised value -- The archetypal family drama (continued) -- The light

-- Foundations of individual behavior -- Values, attitudes, and job satisfaction -- Personality and emotions

-- Commercial values.

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

values about art."

, and spatial values -- Spaciousness and crowding -- spatial ability, knowledge, and place -- Mythical