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1. 
Cover image for Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
grab readers' attention -- Using anecdotes -- Ending your article -- Revising before submitting
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2. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
attention to the development of global brands.
Available: Copies:
3. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet on cognition, socialization, and behavior / Attention, comprehension, and the educational
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4. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.
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by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
attention to the development of global brands.
Available: Copies:
by 
Von Oech, Roger.
Format: 
Books
Publication Date 
1986
Excerpt: 
, poke around in outside areas, and pay attention to unusual patterns. When you need to create a new idea
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