The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaign