presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

Public relations.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Human resources -- Municipal associations and related institutions -- Public relations and information

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

management, purchasing and the supply chain, human resources and public relations.