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25.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

John Wiley & Sons,

Available: Copies:

26.

Cover image for Jihad on wall Street

Jihad on wall Street

by

Crawford, William B

Format:

Books

Publication Date

2004

Excerpt:

John wiley and Sons

Available: Copies:

27.

Cover image for The IMS : IP multimedia concepts and services in the mobile domain

The IMS : IP multimedia concepts and services in the mobile domain

by

Poikselkä, Miikka.

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

Available: Copies:

28.

Cover image for Attracting investors : a marketing approach to finding funds for your business

Attracting investors : a marketing approach to finding funds for your business

by

Kotler, Philip.

Publisher description http://www.loc.gov/catdir/description/wiley041/2004008610.html
Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004008610.html

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

Available: Copies:

29.

Cover image for The pirate inside

The pirate inside

The pirate inside

by

Morgan, Adam

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons

Available: Copies:

30.

Cover image for Diversity and motivation culturally responsive teaching

Diversity and motivation culturally responsive teaching

by

Wlodkowski, Raymond J , Ginsberg, Margery B , Ginsbery, Marjery B

Format:

Books

Publication Date

2003

Excerpt:

John Wiley and Sons Ltd Jossey Bass Wiley

Available: Copies:

31.

Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

by

Boyett, Joseph H.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

Available: Copies:

32.

Cover image for Systems thinking : creative holism for managers

Systems thinking : creative holism for managers

by

Jackson, Michael C., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003066077.html
Table of contents http://swbplus.bsz-bw.de/bsz256699887inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2003066077.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003066077.html
Titelbild http://swbplus.bsz-bw.de/bsz256699887cov.htm

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

Available: Copies:

33.

Cover image for The end of advertising as we know it

The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio

Format:

Books

Publication Date

2002

Excerpt:

John Wiley & Sons

Available: Copies:

34.

Cover image for Assignment and thesis writing

Assignment and thesis writing

by

Anderson, Jonathan, 1939-

Format:

Books

Publication Date

2001

Excerpt:

John Wiley & Sons,

Available: Copies:

35.

Cover image for Entrepreneurial marketing

Entrepreneurial marketing

Entrepreneurial marketing

by

Lodish, L M ; Morgan, H L & Kallianpur A

Format:

Books

Publication Date

2001

Excerpt:

John Wiley & sons inc

Available: Copies:

36.

Cover image for The architecture of computer hardware and systems software : an information technology approach

The architecture of computer hardware and systems software : an information technology approach

by

Englander, Irv.

Format:

Books

Publication Date

2000

Excerpt:

John Wiley & Sons,

Available: Copies:

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