measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Talk and Listen In -- Measurement: Developing Your Pyramids -- Beyond Content and Marketing.

. Measurement and scales --14. Fieldwork: questionnaires and responses --15. Writing up and presenting research

smarter -- Project control -- Tangling with intangibles: measurement in abstract areas -- Rational ratios

aesthetics challenge / The tone of voice challenge / The digital challenge / The measurement challenge / The

exercise -- Swimwear -- 8: Introduction to childrenswear -- Drafting the basic pattern set: measurement

measurement -- Location and capacity management -- Forecasting -- Production planning -- Service planning

. Performance measurement and management -- 9. Careers and career management -- 10. Safety, stress and health at

and measurement of the elements of the financial statements -- Entity forms -- Sundry topics.

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.