45 Results Found
000000000000IIE
1.
by
O'Guinn, Thomas C.
Format:
Books
Publication Date
2009
Excerpt:
Advertising media planning.
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
3.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
planning : top-down, bottom-up, and IMC -- Planning media strategy : finding links to the market
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print
5.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
6.
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising media planning.
7.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12
8.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
9.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to
10.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
11.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
12.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
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