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25.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Publicité.

Available: Copies:

26.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Available: Copies:

27.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

28.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

29.

Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Publicité

Available: Copies:

30.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

31.

Cover image for No-copy advertising

No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Cas, Études de.

Available: Copies:

32.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Publicité

Available: Copies:

33.

Cover image for Under the radar : talking to today's cynical consumer

Under the radar : talking to today's cynical consumer

Under the radar : talking to today's cynical consumer

by

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

34.

Cover image for International advertising : communicating across cultures

International advertising : communicating across cultures

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

35.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

36.

Cover image for The creative advertising of France : no. 2

The creative advertising of France : no. 2

The creative advertising of France : no. 2

by

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

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Subject: Advertising.

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Author

Belch, George E. (George Edward), 1951-

(5)

Belch, Michael A.

(5)

Arens, William F.

(2)

Brott, Armin A.

(2)

Mulder, D. (Dalmé)

(2)

(2)

(2)

Van Heerden, Neels, 1957-

(2)

(2)

Aitchison, Jim.

(1)

Berger, Warren.

(1)

Bond, Jonathan, 1957-

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

(1)

Felton, George, 1947-

(1)

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Lucas, Gavin, 1975-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mueller, Barbara, 1958-

(1)

(1)

Schenck, Barbara Findlay.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A.

(1)

Stanley, Richard E.

(1)

Theron, Catherine Mpolokeng.

(1)

Van Rooyen, Rob.

(1)

Format

(36)

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(1)

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(37)

(1)

(1)

(1)

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(11)

(11)

Sales promotion.

(10)

Communication in marketing.

(9)

(6)

(5)

(5)

(5)

Advertising -- Handbooks, manuals, etc.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

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(3)

Handbooks and manuals.

(3)

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(3)

(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

(2)

(2)

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

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(1)

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

(1)

Campagnes publicitaires -- États-Unis.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

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(1)

(1)

Communication en design.

(1)

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(1)

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(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

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(1)

Creative ability in business.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

Export marketing.

(1)

(1)

Gebrauchsgraphik.

(1)

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(1)

Graphic design (Typography)

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

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(1)

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(1)

(1)

(1)

(1)

Marketing -- Guides, manuels, etc.

(1)

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(1)

Marketing direct.

(1)

Marques commerciales.

(1)

(1)

Message publicitaire.

(1)

(1)

Nineteen sixties.

(1)

Pictorial works.

(1)

(1)

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(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

Publicité - Histoire.

(1)

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(1)

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(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

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(1)

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(1)

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(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

(1)

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