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25. 
Cover image for Cross-functional management of technology : cases and readings
Cross-functional management of technology : cases and readings
by 
Aldridge, M. Dayne.
Format: 
Books
Publication Date 
1996
Excerpt: 
Cross-functional management of technology : cases and readings / Aldridge, M. Dayne.
Available: Copies:
26. 
Cover image for Excellence in business communication
Excellence in business communication
by 
Thill, John V., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-opening vignettes, figures, and communication cases that expose students to professional use of social media and
Available: Copies:
27. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
Available: Copies:
28. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases
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