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25.

Cover image for Internet marketing : integrating online & offline strategies

Internet marketing : integrating online & offline strategies

by

Zahay, Debra L., author.

Format:

Books

Publication Date

2018

Available: Copies:

26.

Cover image for E-commerce : business, technology, society

E-commerce : business, technology, society

by

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2018

Available: Copies:

27.

Cover image for Digital marketing analytics : making sense of consumer data in a digital world

Digital marketing analytics : making sense of consumer data in a digital world

Digital marketing analytics : making sense of consumer data in a digital world

by

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Available: Copies:

28.

Cover image for Social media marketing : a strategic approach

Social media marketing : a strategic approach

Social media marketing : a strategic approach

by

Barker, Melissa S., author.

Format:

Books

Publication Date

2017

Available: Copies:

29.

Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Available: Copies:

30.

Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

by

Rowles, Daniel, author.

Format:

Books

Publication Date

2017

Available: Copies:

31.

Cover image for Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

by

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Available: Copies:

32.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Available: Copies:

33.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Available: Copies:

34.

Cover image for e-Marketing in the South African context

e-Marketing in the South African context

by

Bothma, Neels.

Format:

Books

Publication Date

2015

Available: Copies:

35.

Cover image for Managing e-commerce in business

Managing e-commerce in business

Managing e-commerce in business

by

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2015

Available: Copies:

36.

Cover image for Marketing with social media : 10 easy steps to success for business

Marketing with social media : 10 easy steps to success for business

Marketing with social media : 10 easy steps to success for business

by

Coles, Linda author.

Format:

Books

Publication Date

2015

Available: Copies:

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Subject: Internet marketing.

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Author

Tuten, Tracy L., 1967- author.

(7)

Chaffey, Dave, 1963-

(5)

Quirk eMarketing (Firm)

(5)

Stokes, Rob (eMarketing specialist)

(5)

Solomon, Michael R., author.

(4)

Zimmerman, Jan.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Chaffey, Dave, 1963- author.

(3)

Frost, Raymond, 1960-

(3)

Schneider, Gary P., 1952-

(3)

(3)

(2)

(2)

Dahl, Stephan, author.

(2)

Geldenhuys, P. (Pieter)

(2)

(2)

Hanlon, Annmarie, author.

(2)

Hanson, Ward A.

(2)

Laudon, Kenneth C., 1944- author.

(2)

Mohammed, Rafi.

(2)

(2)

(2)

Rowles, Daniel, author.

(2)

(2)

(2)

Scott, David Meerman.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Swanepoel, Japie.

(2)

Traver, Carol Guercio, author.

(2)

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahonen, Tomi T.

(1)

(1)

Aldrich, Douglas F.

(1)

Ansary, Adel I.

(1)

Arvidsson, Adam.

(1)

(1)

(1)

Atak, Mike, writer of introductory material.

(1)

Bailey, Matt, 1969- author.

(1)

Barger, Christopher.

(1)

Barker, Melissa S., author.

(1)

Bell, Jim, 1954-

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Blackwell, Roger D.

(1)

Bloomstein, Margot.

(1)

(1)

(1)

Broback, Steve.

(1)

(1)

Budree, Adheesh author.

(1)

Budree, Adheesh, author.

(1)

Burbary, Ken, author.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Carroll, Angela.

(1)

Cass, John (Gene John)

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chaffey, Dave, 1963-. Internet marketing.

(1)

Chaney, Paul, 1955-

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

(1)

(1)

Chung, Yongkuk.

(1)

Cijo, Mark, author.

(1)

Clapperton, Guy.

(1)

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Close, Angeline, editor.

(1)

(1)

Coles, Linda author.

(1)

(1)

Damiani, Ernesto, 1960-

(1)

Dann, Stephen, 1973-

(1)

(1)

(1)

(1)

De Klerk, Linda.

(1)

(1)

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Ellis-Chadwick, Fiona, author.

(1)

Ellis-Chadwick, Fiona.

(1)

(1)

Eslinger, Tom, author.

(1)

Fenwick, Ian, 1949-

(1)

Feroz, A. Karim, author.

(1)

Fletcher, Richard.

(1)

Forrester, Duane.

(1)

Fox, Vanessa, 1972-

(1)

Frost, Raymond, 1960- author.

(1)

(1)

Gerdes, Claudia.

(1)

Gerstman, Richard.

(1)

(1)

Golden, Michelle.

(1)

Goldman, Jeremy.

(1)

Goodman, Gail F., 1960-

(1)

Gopaul, Melanie.

(1)

(1)

Gowpall Yathika (ed)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika.

(1)

Graham, Gary, 1966-

(1)

Groves, Eric (Eric S.)

(1)

Gunelius, Susan.

(1)

Hanlon, Annmarie, editor.

(1)

Hardaker, Glenn.

(1)

Hasen, Jeff, 1958-

(1)

Hemann, Chuck, author.

(1)

Hofacker, Charles F.

(1)

Houston, Jonathan.

(1)

Independent Institute of Education.

(1)

Institute of Public Relations.

(1)

Ismail, Zenobia.

(1)

Janal, Daniel S.

(1)

Jarboe, Greg, 1949- author.

(1)

Jefferson, Sonja.

(1)

Jenkins, Simms.

(1)

Kalyanam, Kirthi.

(1)

Kartajaya, Hermawan, 1947- author.

(1)

Kent, Peter, 1957-

(1)

(1)

Khan, Gohar F., author.

(1)

Kohl, Susan, 1959-

(1)

Kotler, Philip, author.

(1)

Leavy, John Donald.

(1)

Lee, Ook, 1965-

(1)

Lutze, Heather, 1969-

(1)

Lytras, Miltiadis D., 1973-

(1)

Mainwaring, Simon, 1967-

(1)

Makhanya, Nomfundo.

(1)

Martin, Chuck, 1949- author.

(1)

(1)

McDonald, Malcolm.

(1)

McNaughton, Rod B.

(1)

Meyers, Herbert M.

(1)

Miletsky, Jason I.

(1)

(1)

(1)

(1)

Mordkovich, Boris.

(1)

Morokovich, Eugene.

(1)

Mpendukana, Sibonile.

(1)

(1)

Murphy, Tom, 1953-

(1)

Nachtwey, Jutta.

(1)

Newlands, Murray.

(1)

(1)

Ordâoänez de Pablos, Patricia, 1975-

(1)

(1)

(1)

Pardesi, Upkar.

(1)

Pasqua, Rachel.

(1)

Perlman, Corey, 1978-

(1)

Perry, James T.

(1)

Phillips, David.

(1)

Qualman, Erik, 1972-

(1)

Raisinghani, Mahesh S., 1967-

(1)

Reed, Jon, 1971-

(1)

Revision of (work): Coles, Linda. Learn marketing with social media in 7 days.

(1)

(1)

Richardson, Neil.

(1)

Richardson, Paul, 1962-

(1)

Roberts, Mary Lou, author.

(1)

Roberts, Mary Lou.

(1)

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

(1)

Rowles, Daniel.

(1)

Rudansky-Kloppers, S

(1)

Rudansky-Kloppers, S.

(1)

(1)

(1)

Schwartzman, Eric.

(1)

Scott, David Meerman author.

(1)

Scott, David Meerman, author.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Setiawan, Iwan, author.

(1)

Shelton, Ted, 1966-

(1)

Shih, Clara Chung-wai.

(1)

Sponder, Marshall, author.

(1)

Sponder, Marshall.

(1)

(1)

(1)

Stebbins, Michael, 1971- author.

(1)

Stephan, Kristina.

(1)

Sterne, Jim, 1955-

(1)

Stratten, Scott.

(1)

Strauss, Judy, author.

(1)

Swanepoel, Japie. E of marketing.

(1)

Syed, Mahbubur Rahman, 1952-

(1)

Tanton, Sharon.

(1)

Theobald, Theo, 1957-, author.

(1)

Tsai, Annie, 1979-

(1)

Format

(164)

(3)

(2)

Electronic Resources

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(170)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Electronic commerce.

(23)

(22)

Internet advertising.

(21)

Online social networks.

(20)

Branding (Marketing)

(17)

Social media -- Economic aspects.

(13)

(10)

(9)

Online social networks -- Economic aspects.

(8)

Business enterprises -- Computer networks.

(7)

Customer relations.

(6)

(6)

Public relations.

(6)

Web sites -- Design.

(6)

Brand name products.

(5)

Mobile commerce.

(5)

Strategic planning.

(5)

Online-Marketing.

(4)

Small business marketing.

(4)

Business communication.

(3)

Consumer behavior.

(3)

(3)

Electronic data interchange.

(3)

Information technology -- Management.

(3)

Information technology.

(3)

Internet searching.

(3)

Marketing -- Technological innovations.

(3)

Web search engines.

(3)

(2)

Brand name products -- Management.

(2)

Business enterprises -- Blogs.

(2)

Communication in marketing.

(2)

(2)

Internet marketing

(2)

Marketing channels.

(2)

Marketing research.

(2)

Marknadsföring via Internet.

(2)

Mobile communication systems.

(2)

New business enterprises -- Computer networks.

(2)

Search engines.

(2)

Selling -- Computer network resources.

(2)

Social media -- Marketing.

(2)

Success in business.

(2)

Web site development.

(2)

Web sites -- Evaluation.

(2)

Web sites -- Testing.

(2)

Advertising -- Brand name products.

(1)

(1)

Africa, Southern.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

(1)

Brand name products -- Computer network resources.

(1)

Buisness communication.

(1)

Business communication -- Blogs.

(1)

Business enterprises -- Computer network resources.

(1)

Business enterprises -- Computer networks -- Management.

(1)

Business networks.

(1)

(1)

Cell phone advertising.

(1)

Cloud computing.

(1)

Comercio electrónico.

(1)

Commercial art.

(1)

Computer communications & networking.

(1)

Computer graphics industry -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer profiling.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers' preferences.

(1)

(1)

Digital -- Marketing.

(1)

Digital media -- Problems, exercises, etc.

(1)

Digital media -- Textbooks.

(1)

Direct marketing.

(1)

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Psychological aspects.

(1)

Electronic data processing.

(1)

Electronic mail messages.

(1)

Empresas -- Redes de computadoras.

(1)

Entrepreneurship.

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Google+ (Electronic resource)

(1)

Intellectual property.

(1)

Interactive marketing.

(1)

Intercambio electrónico de datos.

(1)

Internet (impactos sociais)

(1)

Internet marketing -- Africa, Southern.

(1)

Internet marketing -- Case studies.

(1)

Internet marketing -- Social aspects.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing -- United States.

(1)

Internet programming.

(1)

(1)

Management information systems.

(1)

(1)

(1)

Marketing -- Data processing.

(1)

Marketing -- Decision making.

(1)

Marketing -- Management.

(1)

Marketing -- Social aspects.

(1)

Marketing on-line.

(1)

Marketing stratégique.

(1)

Marketing sur Internet.

(1)

Mercadotecnia por Internet.

(1)

(1)

On-demand marketing.

(1)

Onlinecommunity.

(1)

Onlinegemeinde.

(1)

Periodicals -- Internet marketing.

(1)

Product management.

(1)

Public relations & advertising.

(1)

Relationship marketing.

(1)

Relationsmarknadsföring.

(1)

Sales & marketing.

(1)

Small business -- Management.

(1)

Small business.

(1)

Social marketing.

(1)

Social media -- South Africa.

(1)

Social networks.

(1)

Social responsibility of business.

(1)

Sociala nätverk online.

(1)

(1)

Soziale Software.

(1)

Südafrika (Staat)

(1)

Telemarketing -- South Africa.

(1)

(1)

Twitter (electronic resource)

(1)

(1)

Unternehmen -- Web 2.0.

(1)

Vehicles -- Marketing.

(1)

(1)

Viral marketing.

(1)

Web 2.0 -- Unternehmen.

(1)

(1)

Web search engines -- Handbooks, manuals, etc.

(1)

Web site -- Design.

(1)

Web sites -- Marketing.

(1)

Web sites -- South Africa -- Marketing.

(1)

(1)

Wikis (Computer science)

(1)

Wireless communication systems.

(1)

(1)

World Wide Web.

(1)

YouTube (Electronic resource)

(1)

hjemmesider test evaluering

(1)

Öffentlichkeitsarbeit.

(1)

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