6

attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation

-- Notes -- 6.What does it take to be a product leader? How product leaders implement strategy -- The

6

chain strategies -- 5 Supplier sourcing, procurement and evaluation -- 6 Supply chain structures and

6

-- 10. Workouts 5 and 6: Drive your distribution -- Workout 5 Existing channels -- Workout 6 New

-Commerce -- Marketing Thinking Challenge 6.1: The Marketing Mix-Consumer vs. B2B -- Marketing Thinking Challenge 6.2: E

6

-- 6.3. Application of the RBV to SHRM -- 6.3.1. Human capital advantage -- 6.3.2. Advantage through

for international strategic management / Lawrence S. Welch -- 6.Triple testing the quality of

. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy.