Analysis -- Strategy Shapes Structure -- An Example of a Blue Ocean Strategy-Sleep Squad -- Limitations of

marketing marketing strategy market market research market analysis development cases

Pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis

-- Section 2 Strategic Analysis -- 3.External analysis: the business environment -- Strategic management in

What is strategy? -- External environment analysis -- Internal environment analysis -- Business

overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer

Preface -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature

, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these

. Hambrick -- 14.`Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration', Academy of

Introducing strategy and strategic management -- Strategic thinking, environmental analysis

-- Internal environmental analysis -- External environmental analysis -- Strategy formulation: long-term goals

through case analysis -- Case 1 The fun ship experience at carnival cruise lines -- Case 2 Building