Social TV : how marketers can reach and engage audiences by connecting television to the web

Paranormal media : audiences, spirits, and magic in popular culture / Hill, Annette.

Transmedia television : audiences, new media, and daily life / Evans, Elizabeth, 1981-

Audiences and publics : when cultural engagement matters for the public sphere / Livingstone, Sonia

Media audiences and identity : self-construction in the fan experience / Bailey, Steve, 1967-

Dazzled by Disney? : the global Disney audiences project / Wasko, Janet.

. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

need to connect and communicate with diverse audiences across multiple channels and platforms. The

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and