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25. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences.
Available: Copies:
26. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
27. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
preference -- Slutsky equation -- Buying and selling -- Intertemporal choice -- Asset markets -- Uncertainty
Available: Copies:
28. 
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry
Available: Copies:
29. 
Cover image for Developing winning brand strategies
Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Consumers' preferences.
Available: Copies:
30. 
Cover image for An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
by 
Harrisberg, Jessica.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
An investigation of product placement effectiveness in influencing consumers' purchasing decisions
Available: Copies:
31. 
Cover image for Understanding consumers of food products
Understanding consumers of food products
by 
Frewer, Lynn.
Format: 
Books
Publication Date 
2007
Excerpt: 
Understanding consumers of food products / Frewer, Lynn.
Available: Copies:
32. 
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
33. 
Cover image for How consumers decide
How consumers decide
How consumers decide
by 
Learning Seed Company.
Format: 
Video disc
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
34. 
Cover image for Billions : selling to the new Chinese consumer
Billions : selling to the new Chinese consumer
by 
Doctoroff, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- China.
Available: Copies:
35. 
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- Cross-cultural studies.
Available: Copies:
36. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
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