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373. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
374. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market / Michael
Available: Copies:
375. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
376. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
BUSINESS & ECONOMICS -- Industrial Management.
Available: Copies:
377. 
Cover image for Handbook of business-to-business marketing
Handbook of business-to-business marketing
by 
Lilien, Gary L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
378. 
Cover image for Handbook on business-to-business marketing
Handbook on business-to-business marketing
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
379. 
Cover image for Business functions : an introduction
Business functions : an introduction
by 
Van Zyl, J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial management.
Available: Copies:
381. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities
Available: Copies:
382. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial relations.
Available: Copies:
383. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
384. 
Cover image for Case studies in Japanese management
Case studies in Japanese management
by 
Haghirian, Parissa, 1970-
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial management -- Japan -- Case studies.
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