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1. 
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
2. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen
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3. 
Cover image for Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
by 
Meadon, Darius.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty
Available: Copies:
5. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
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6. 
Cover image for The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
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7. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
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8. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
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9. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and
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10. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
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11. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
Available: Copies:
12. 
Cover image for Customer service : skills for success
Customer service : skills for success
by 
Lucas, Robert W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
. -- Customer service via technology -- 10. Encouraging customer loyalty -- 11. Managing your time -- 12
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Kotler, Philip.
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Bowen, John (John T.), 1948-
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Butterfield, Leslie, 1952-
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Independent Institute of Education. Vega School.
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