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25. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release
Available: Copies:
26. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Publicity -- Case studies.
Available: Copies:
27. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity
Available: Copies:
28. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicité.
Available: Copies:
29. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicity.
Available: Copies:
30. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity
Available: Copies:
31. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet in publicity.
Available: Copies:
32. 
Cover image for Collecting, managing, and assessing data using sample surveys
Collecting, managing, and assessing data using sample surveys
Collecting, managing, and assessing data using sample surveys
by 
Stopher, Peter R.
Format: 
Books
Publication Date 
2012
Excerpt: 
and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of
Available: Copies:
33. 
Cover image for An introduction to political communication
An introduction to political communication
An introduction to political communication
by 
McNair, Brian, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Publicité.
Available: Copies:
34. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
comprised of quality relationships that garner leads, publicity, sales and more.If you're a businessman or
Available: Copies:
35. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
Available: Copies:
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Belch, George E. (George Edward), 1951-
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