Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Analysing how the EFF have built their brand in the last 4 years

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures