The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

Alone, the search for Brett Archibald

To like or not to like : an exploration of how South African brands use social media

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time