Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

Customer loyalty.

meanings in motion pictures : commerce, art, and Brando loyalty -- or -- De Niro, my God, to thee. Commerce

loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good