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25. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
Available: Copies:
26. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.4.Relationship focus -- Summary -- 2.Marketing as a concept -- 2.1.The sales paradigm -- 2.2
Available: Copies:
27. 
Cover image for Alternative and activist new media
by 
Lievrouw, Leah A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Web 2.0 -- Political aspects.
Available: Copies:
28. 
Cover image for Web GIS : principles and applications
by 
Fu, Pinde, 1968-
Format: 
Books
Publication Date 
2011
Excerpt: 
Web GIS : principles and applications / Fu, Pinde, 1968-
Available: Copies:
29. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing
Available: Copies:
30. 
Cover image for Connected services : a guide to the Internet technologies shaping the future of mobile services and operators
by 
Golding, Paul, 1968-
Format: 
Books
Publication Date 
2011
Excerpt: 
World Wide Web.
Available: Copies:
31. 
Cover image for Race after the Internet
by 
Nakamura, Lisa.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Race After the Internet investigates how racialization and racism are changing in web 2.0 digital media
Available: Copies:
32. 
Cover image for The McDonaldization of society 6
by 
Ritzer, George.
Format: 
Books
Publication Date 
2011
Excerpt: 
Rationality at Starbucks -- The Internet and DeMcDonaldization -- eBayization -- Web 1.0 and 2.0.
Available: Copies:
33. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Format: 
Books
Publication Date 
2010
Excerpt: 
reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels
Available: Copies:
34. 
Cover image for The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
by 
Meister, Jeanne C.
Format: 
Books
Publication Date 
2010
Excerpt: 
"The workplace of the future is being shaped today by Web 2.0--a collection of breakthrough social
Available: Copies:
35. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
World Wide Web.
Available: Copies:
36. 
Cover image for Social media for trainers : techniques for enhancing and extending learning
by 
Bozarth, Jane, 1961-
Format: 
Books
Publication Date 
2010
Excerpt: 
Web 2.0.
Available: Copies:
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