Social sciences -- Research.

Social media -- Research.

to contemporary examples throughout, such as the increase in the use of social media, the continuing

including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

proposals and elaborated discussion of social media use for business. We've updated content, particularly in

influencers, big data, AI and social media, the world of advertising looks very different from how it did a

and social media -- Artificial intelligence in communication technologies: contemporary practices and

analytics, social media marketing, and search engine optimization with the help of industry-leading authors

-- Media and Crime -- Dealing with Crime and Justice -- Punishment -- Social Policy and Crime -- Global