43 Results Found
000000000000IIE
1.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
2.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html
Format:
Books
Publication Date
2005
Excerpt:
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
3.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
4.
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
Business marketing management : a strategic view of industrial and organizational markets / Hutt
5.
by
Frenzel, Carroll W.
Format:
Books
Publication Date
2004
Excerpt:
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
6.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
7.
by
Mello, Jeffrey A.
Format:
Books
Publication Date
2002
Excerpt:
Strategy -- Corporate Strategies -- Business Unit Strategies -- Distinctive Human Resources Are Firms' Core
8.
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
9.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
10.
by
Hill, Charles W. L.
Format:
Books
Publication Date
2002
Excerpt:
International business : competing in the global marketplace : postscript 2002 / Hill, Charles W. L.
11.
by
Vogt, J. J. (John J.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2002283374-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2002283374-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2002283374-d.html
Format:
Books
Publication Date
2002
Excerpt:
Business logistics management : theory and practice / Vogt, J. J. (John J.)
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation