by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services
by
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:
Books
Publication Date
2001
Excerpt:
brand image, enhance customer relations, and create entirely new distribution channels for products and
by
Els, Lien.
Format:
Books
Publication Date
2000
Excerpt:
Customer services -- Management.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
customers and their buying behavior -- Elements of product planning for goods and services -- Product
by
Walker, Denis.
Table of contents http://www.gbv.de/dms/hbz/toc/ht004229383.PDF
Format:
Books
Publication Date
1990
Excerpt:
Customer first : a strategy for quality service / Walker, Denis.
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