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00000IIE
Print
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services
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by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer services -- Management.
Available: Copies:
28. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
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by 
Walker, Denis.
Format: 
Books
Publication Date 
1990
Excerpt: 
Customer first : a strategy for quality service / Walker, Denis.
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