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25. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
26. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
Available: Copies:
27. 
Cover image for Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and
Available: Copies:
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
Available: Copies:
30. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
31. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
32. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
Available: Copies:
33. 
Cover image for Retailing management
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store
Available: Copies:
34. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17
Available: Copies:
35. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.
Available: Copies:
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
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