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1. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through
Available: Copies:
2. 
Cover image for Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategies; 10 Purchasing, innovation and quality management; 11 Purchasing, logistics and supply chain
Available: Copies:
4. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
5. 
Cover image for Entrepreneurship : a South African perspective
by 
Nieman, Gideon, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity
Available: Copies:
by 
Baltzan, Paige.
Format: 
Books
Publication Date 
2013
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
by 
Looy, Bart van.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Managing innovation in a servicesed
Available: Copies:
by 
Jones, Janet
Format: 
Books
Publication Date 
2012
Excerpt: 
Journalism -- Technological innovations.
Available: Copies:
9. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
ventures: opportunities, challenges and succession -- Creativity and innovation -- Evaluating the
Available: Copies:
11. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
technology enabled innovations -- Leadership competencies for technology led innovation -- Leading IT geeks
Available: Copies:
12. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
constant innovation. Marketing is happy with just one -- Ch. 23. Management has the hots for multimedia
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