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1. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
3. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
Available: Copies:
4. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
The South African advertising book : make the other half work too / Sinclair, Roger.
Available: Copies:
6. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2005
Excerpt: 
The encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.
Available: Copies:
7. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2003
Excerpt: 
The encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.
Available: Copies:
8. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
1999
Excerpt: 
The encyclopaedia of brands & branding in South Africa. Affinity Advertising and Publishing.
Available: Copies:
9. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advantage, a compelling insight into media and advertising
Available: Copies:
10. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
McGraw-Hill International editions. Marketing & advertising series.
Available: Copies:
11. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
12. 
Cover image for Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Affinity Advertising and Pub. CC,
Available: Copies:
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Kotler, Philip.
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Affinity Advertising and Publishing.
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Belch, George E. (George Edward), 1951-
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