IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
36 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
2. 
Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases
Strategy : winning in the marketplace : core concepts, analytical tools, cases
by 
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
. Crafting strategy in single-business companies. -- Crafting strategy in diversified companies. -- Cases in
Available: Copies:
3. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
5. 
Cover image for Electronic commerce
Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Business enterprises -- Computer networks.
Available: Copies:
6. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Origins -- pt. II. Foundations. Ch. 5. Ethics and Professionalism. Ch. 6. Legal Considerations. Ch. 7
Available: Copies:
8. 
Cover image for Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Business planning.
Available: Copies:
9. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1994
Excerpt: 
communicating -- Step four: Evaluating the program -- PART IV: THE PRACTICE: Business and industry -- Government
Available: Copies:
10. 
Cover image for Administrative management
Administrative management
Administrative management
by 
Ferreira, E. J. (Edmund John)
EBSCO
Format: 
Books
Excerpt: 
Business -- Data processing.
Available: Copies:
11. 
Cover image for Corporate governance and ethics
Corporate governance and ethics
Corporate governance and ethics
by 
Rieger, Frieda.
Format: 
Books
Excerpt: 
Business ethics -- Textbooks
Available: Copies:
12. 
Cover image for Administrative management
Administrative management
Administrative management
by 
Ferreira, E. J. (Edmund John)
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1442583&site=ehost-live
Format: 
Books
Excerpt: 
Business -- Data processing.
Available: Copies:
Limit Search Results
Access Level
Author
Armstrong, Gary (Gary M.)
(3)
Kotler, Philip.
(3)
Bagraim, Jeffrey, contributor.
(2)
Brevis, Tersia, 1967-
(2)
Broom, Glen M.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Personnel management -- South Africa.
(5)
Marketing.
(4)
Strategic planning.
(4)
Business ethics.
(3)
Organizational behavior -- South Africa.
(3)
Item Available
Advanced Search Location