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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

Available: Copies:

Management and cost accounting : student's manual

Drury, Colin.

Format:

Books

Publication Date

2008

Excerpt:

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

Available: Copies:

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2006

Excerpt:

financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing

Available: Copies:

Accounting and financial management : developments in the international hospitality industry

Harris, Peter J. (Peter James), 1944-

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html

Format:

Books

Publication Date

2006

Excerpt:

Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing

Available: Copies:

The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

Available: Copies:

Essentials of entrepreneurship and small business management

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

Available: Copies:

10.

Financial management : theory and practice

Brigham, Eugene F., 1930-

Table of contents http://catdir.loc.gov/catdir/toc/fy046/2003112532.html

Format:

Books

Publication Date

2005

Excerpt:

Theory and Asset Pricing Models -- Bonds and Their Valuation -- Stocks and Their Valuation -- Financial

Available: Copies:

11.

Food and beverage cost control

Miller, Jack E., 1930-

Food and beverage cost control
Table of contents http://catdir.loc.gov/catdir/toc/ecip041/2003005798.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003005798.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003005798.html

Format:

Books

Publication Date

2005

Excerpt:

beverage pricing -- Managing the cost of labor -- Controlling other expenses -- Analyzing results using the

Available: Copies:

12.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

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