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119 Results Found

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49.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)

Available: Copies:

50.

Writing advertising copy : how to write winning copy that boosts response rates and gets results

Brooks, Pamela.

Format:

Books

Publication Date

2002

Excerpt:

Writing advertising copy : how to write winning copy that boosts response rates and gets results /

Available: Copies:

51.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Excerpt:

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

Available: Copies:

52.

The South African advertising book : make the other half work too

Sinclair, Roger.

Format:

Books

Publication Date

1997

Excerpt:

The South African advertising book : make the other half work too / Sinclair, Roger.

Available: Copies:

53.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

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54.

Cover image for A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

Format:

Books

Publication Date

2006

Excerpt:

excellence in advertising, communication and design.

Available: Copies:

55.

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2005

Excerpt:

The encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.

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56.

2004 Encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2004

Excerpt:

2004 Encyclopaedia of brands and branding in South Africa. Affinity Advertising and Publishing.

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57.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2001

Excerpt:

The encyclopaedia of brands & branding in South Africa. Affinity Advertising and Publishing.

Available: Copies:

58.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Advantage, a compelling insight into media and advertising

Available: Copies:

59.

Marketing strategy : planning and implementation

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

McGraw-Hill International editions. Marketing & advertising series.

Available: Copies:

60.

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

Morris, Michael, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Affinity Advertising and Publishing.

Available: Copies:

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