engage in effective business communication. Social media and new communication forms, however, come with

-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional

offer employers, how to market and sell yourself, how to network effectively and how to use social media

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Social media.

Mass media -- Social aspects.

Framing -- Social Action Media Studies -- The Sociopsychological Tradition -- The Effects Tradition

/ Communicating with a Diverse Workforce / Integrating Employee Communications Media / Internal Branding, Employer

Reputation management -- Ethics and communication -- Media relations -- Social media

communication. Leadership and change communication -- Corporate social responsibility and community relations.