attitudes to life, apparel, and looks. Every period is defined by its representations in films and journals

shaking your company to its foundation through new attitudes and approaches to customers, products, and

sophisticated young graduate, and her clashes with men who subscribe to traditional attitudes and values towards

-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical

, emotions, and psychographics -- Customer attitudes: cognitive and affective -- Market differentiation and

attitudes -- Attitude reinforcement and change -- Demographics and social class -- Personality and lifestyle

evolving social, economic and political forces that have shaped our attitudes to sex.