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Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

the key brand applications of graphic design and advertising. Readers gain valuable insight into the

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Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

unlock the relationship between customer insight and financial foresight, and use them to your advantage

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Karoo boy

Blacklaws, Troy.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005046392-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005046392-d.html

Format:

Books

Publication Date

2005 2004

Excerpt:

. Against the backdrop of the bitter conflict of 1970s South Africa, Douglas develops a clearer insight into

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html

Format:

Books

Publication Date

2004

Excerpt:

insight seeking -- Pushing : a different kind of approval -- Projecting : a different kind of consistency

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Strategic thinking in tactical times

DiVanna, Joseph A.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html

Format:

Books

Publication Date

2004

Excerpt:

"The premise of this book is to provide insight into new ways through which corporations create and

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Inspiring designers : a sourcebook

Rodgers, Paul.

Format:

Books

Publication Date

2004

Excerpt:

This sourcebook provides an insight into the minds of 18 of the world's most distinguished

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Goya

Hughes, Robert, 1938-2012.

Sample text http://catdir.loc.gov/catdir/samples/random045/2002043281.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random054/2002043281.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2002043281.html

Format:

Books

Publication Date

2003

Excerpt:

characteristic critical fervor and sure-eyed insight, Hughes brings us the story of an artist whose life and work

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

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How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

How customers think : essential insights into the mind of the market / Zaltman, Gerald.

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10.

The fundamentals of creative design

Ambrose, Gavin, author.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004272895-b.html
Publisher description http://catdir.loc.gov/catdir/description/ste051/2004272895.html

Format:

Books

Publication Date

2003

Excerpt:

contemporary designers and practitioners, The Fundamentals of Creative Design, offers a unique insight into the

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11.

Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programs

Heller, Steven.

Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html

Format:

Books

Publication Date

2003

Excerpt:

environment/experience design / Rob Wittig -- Thinking eye: sight, insight, and graphic design / Roy R Behrens

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12.

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

The goal of this book is not only to give insight into what a successful brand can mean for a

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