by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All
by
Lovelock, Christopher H.
Format:
Books
Publication Date
2002
Excerpt:
. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
by
Duncan, Tom (Thomas R.)
Format:
Books
Publication Date
1997
Excerpt:
As products, pricing and distribution fast become commodities, companies are discovering that
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
by
Machado, Ricardo.
Format:
Books
Publication Date
1996
Excerpt:
Pricing ; Distribution ; Promotion ; Marketing plan.
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