Research preparation -- Introduction to marketing research -- Planning research -- Data collection

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal

Planning, designing and reporting research / Struwig, F. W.

responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker

Social interaction.