Search Results for Behaviour.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

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The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

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The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from

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Fabric for fashion : the complete guide : natural and man-made fibers

Hallett, Clive.

Format:

Books

Publication Date

2014

Excerpt:

explain the behaviour and properties of different fabrics. Fashion design is largely determined by how the

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Contemporary management principles

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

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10.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

11.

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

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12.

Thinking, fast and slow

Kahneman, Daniel, 1934-

Format:

Books

Publication Date

2012 2011

Excerpt:

to better our lives. He explores the fascinating flaws and marvels of human behaviour and reveals to

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