by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
Sales promotion.
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
by
Schneider, Gary P., 1952-
Format:
Books
Publication Date
2001
Excerpt:
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from
by
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format:
Books
Publication Date
1998
Excerpt:
-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
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