and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

damages -- Legal and public policy considerations that have justified the statutory development of the law

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Human resources -- Municipal associations and related institutions -- Public relations and information

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

South African human resource management for the public sector / Van der Westhuizen, Ernst.

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion