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13. 
Cover image for Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems
Available: Copies:
14. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Market -- Part Five: The Strategy and Structure of International Business -- The Strategy of
Available: Copies:
15. 
Cover image for Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2019
Excerpt: 
environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic
Available: Copies:
17. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
18. 
Cover image for Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
21. 
Cover image for Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer
Available: Copies:
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
23. 
Cover image for Strategic management : awareness & change
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of
Available: Copies:
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital
Available: Copies:
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