Media international Australia, incorporating culture & policy. Australian Key Centre for

Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy

Data communications & computer networks : a business user's approach. West, Jill (Author of CompTIA

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

Media practice

Media & society : power, platforms, & participation / Carah, Nicholas, author.

Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588

planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Media channel planning perspectives and frameworks Towards an integrated brand communication. /

Communication in marketing.

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the