-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

Sales promotion.

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Sales promotion -- Management.

.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process

Sales promotion.

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing