Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

The eye of the driver : an analysis of what men and women see in luxury cars

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys