The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Alcohol affair : the influence of experiential marketing on purchase behaviour

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The effects of sensory branding on consumer purchase intent

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students