Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

Saving South Africa's youth : building socially responsible brands in financial ...

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa