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25.

Cover image for An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

by

Ashburner, Sebastian.

Format:

Manuscript

Publication Date

2016

Available: Copies:

26.

Cover image for Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

by

Verhoef, Alexandra.

Format:

Manuscript

Publication Date

2016

Available: Copies:

27.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Available: Copies:

28.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Available: Copies:

29.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Available: Copies:

30.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Available: Copies:

31.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Available: Copies:

32.

Cover image for The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

by

Pasiya, Sesothando.

Format:

Manuscript

Publication Date

2016

Available: Copies:

33.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

by

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Available: Copies:

34.

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

by

Di Bartolo, Marianna

Format:

Manuscript

Publication Date

2016

Available: Copies:

35.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

36.

Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

by

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(8)

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(1)

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Branding (Marketing)

(14)

Marketing research.

(11)

Communication in marketing.

(5)

Consumers -- Research.

(5)

Marketing research -- South Africa -- Cape Town.

(3)

Marketing research -- South Africa.

(3)

Brand building -- Research -- South Africa

(2)

Consumer behavior.

(2)

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(2)

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(2)

Marketing channels.

(2)

(2)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

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(1)

(1)

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(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

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(1)

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(1)

Brand marketing -- Research -- South Africa

(1)

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(1)

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- South Africa.

(1)

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(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

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(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers' preferences.

(1)

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(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

(1)

Digital revolution

(1)

Educational Studies -- Thesis, Masters

(1)

Electronic commerce -- South Africa.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

Fashion merchandising -- South Africa.

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Multiculturalism in advertising.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Social media -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Sustainable design -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Television advertising.

(1)

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Value generation

(1)

Viral marketing.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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