Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Internet advertising.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

Internet marketing.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving

Internet advertising.

-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution

Internet advertising.

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research