Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

engage in effective business communication. Social media and new communication forms, however, come with

Social media.

access to information. Updated, with new material, this new edition also covers the rise of social media

engage in effective business communication. Social media and new communication forms, however, come with

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

With the proliferation of social media and the consumer voice on the web, small business owners need to

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

relations -- Role of the public relations practitioner -- Media context of contemporary public relations and

New media : a critical introduction / Lister, Martin, 1947-