IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
29 Results Found Subscribe to search results
00000IIE
Print
1. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
Available: Copies:
2. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
3. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Sales promotion.
Available: Copies:
4. 
Cover image for Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Sales promotion.
Available: Copies:
5. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location